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Brand Kit

SZL's brand is itself an organ: Kanchay (Quechua kanchay = "light / radiance"), the public-claim surface. The brand is governed by the same honesty axes as everything else — a public claim ships only if it clears the two sacred axes (moralGrounding ≥ 0.95 ∧ measurabilityHonesty ≥ 0.95).

Brand kit repository

The authoritative brand assets — logo monograms, social-preview templates (1280×640 PNG), motion specs, and visual-identity doctrine — live in szl-holdings/szl-brand (license CC BY 4.0). It also ships a Python SDK for programmatic brand-asset generation.

brand-kit repo

The task references a dedicated szl-holdings/brand-kit repository. Today the canonical brand source is szl-holdings/szl-brand; a brand-kit mirror/rename is in development. This page links to szl-brand as the live source and will repoint when brand-kit publishes.

Color tokens (Kanchay)

The formal Kanchay token export (named CSS/JSON design tokens) is in development in szl-brand. Until it publishes, this docs site uses the live SZL brand palette as the placeholder token set — the same values used across every repo README and social preview:

Token (placeholder)HexUse
--szl-navy#0B1F3APrimary brand / dark surfaces
--szl-cyan-bright#00D4FFBrand accent (on dark)
--szl-cyan#0094C6Accessible accent (on light)
--szl-sand#F5F1E8Warm light surface
--szl-clay#B9482FWarm accent
--szl-gold#B08940Etymology / highlight rule
--szl-ink#141413Body text (light)

When the named Kanchay tokens publish, this site's custom.css will swap the placeholders for the canonical token names — a one-file change.

Typography

  • Body: Inter (400–800).
  • Mono / code: JetBrains Mono (400–700).

Both are loaded from Google Fonts in the site head. This pairing is the SZL doctrine default: a neutral, high-legibility grotesque for prose and a precise monospace for the formulas and receipts that carry the actual claims.

Usage rules

  • No mysticism. Brand language is etymological and mathematical, never ritual.
  • No overclaim. "SLSA L3", "zero sorry", and unscoped "fully verified" are banned claims.
  • Attribution: CC BY 4.0 — credit SZL Holdings, ORCID 0009-0001-0110-4173.

Doctrine v11 LOCKED · 749/14/163 · kernel c7c0ba17 · Λ = Conjecture 1 · SLSA L1 honest. Math-grounded, Quechua-rooted, zero mysticism (PURIQ v12 agentic layer is additive).